TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Dreßler, Marc
A1  - Paunovic, Ivan
T1  - Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries
JF  - International Journal of Wine Business Research
KW  - Digitalization
KW  - Multi case analysis
KW  - Brand management
KW  - Innovation management
KW  - MAXQDA
KW  - Knowledge-based systems
Y1  - 2023
SN  - 1751-1062
SS  - 1751-1062
U6  - https://doi.org/10.1108/IJWBR-07-2021-0037
DO  - https://doi.org/10.1108/IJWBR-07-2021-0037
VL  - 35
IS  - 1
SP  - 66
EP  - 88
PB  - Emerald Publishing
ER  -