@article{Gadatsch2016, author = {Andreas Gadatsch}, title = {Die M{\"o}glichkeiten von Big Data voll aussch{\"o}pfen}, series = {Controlling \& Management Review}, volume = {60}, number = {Sonderheft 1}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-13443-3}, issn = {2195-8262}, doi = {10.1007/s12176-016-0011-1}, pages = {62 -- 66}, year = {2016}, language = {de} }