@incollection{Pohl2017,
  author    = {Alexander Pohl},
  title     = {Innovationsmarketing: Pr{\"a}marketing und internes Marketing},
  series = {Pepels (Hg.): Launch - die Produkteinf{\"u}hrung. 3. Auflage},
  publisher = {BWV, Berliner Wissenschafts-Verlag},
  address   = {Berlin},
  isbn      = {978-3-8305-3727-4},
  pages     = {225 -- 249},
  year      = {2017},
  language  = {de}
}