@article{DresslerPaunovic2023,
  author    = {Marc Dre{\"s}ler and Ivan Paunovic},
  title     = {Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries},
  series   = {International Journal of Wine Business Research},
  volume    = {35},
  number    = {1},
  publisher = {Emerald Publishing},
  issn      = {1751-1062},
  doi       = {10.1108/IJWBR-07-2021-0037},
  pages     = {66 -- 88},
  year      = {2023},
  language  = {en}
}