@incollection{PohlMohrMusial2023,
  author    = {Alexander Pohl and Lukas Mohr and Jennifer Musial},
  title     = {Einfache versus komplexe Preismodelle bei grenzkostenarmen digitalen Produkten},
  series = {Kleinaltenkamp, Gabriel et al. (Hg.): Marketing und Innovation in disruptiven Zeiten},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-38571-2},
  doi       = {10.1007/978-3-658-38572-9\_12},
  pages     = {303 -- 328},
  year      = {2023},
  language  = {de}
}