TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Mamula Nikolić, Tatjana
A1  - Paunović, Ivan
A1  - Milovanović, Mirjana
A1  - Lozović, Nenad
A1  - Đurović, Marija
T1  - Examining Generation Z’s Attitudes, Behavior and Awareness Regarding Eco-Products: A Bayesian Approach to Confirmatory Factor Analysis
JF  - Sustainability
N2  - The research examines Generation Z’s (Gen Z’s) attitudes, behavior and awareness regarding sustainability-oriented products in two European countries, located in the region of Western Balkans, Bosnia–Herzegovina and Serbia. The research deploys generational cohort theory (GCT) and a quantitative analysis of primary data collected through an online questionnaire among 1338 primary, high school and university students, all belonging to Generation Z. It deploys a Confirmatory Factor Analysis (CFA) by running both Maximum Likelihood (ML) and Markov Chain Monte Carlo (MCMC) procedures, the latter being suitable for binary variables, which have been deployed in the study. The results of MLCFA provide evidence that there is a statistically significant and relatively strong relation between sustainability and circular economy attitudes (SCEA) and sustainability and circular economy behavior (SCEB), while there is a statistically insignificant and relatively weak relation between sustainability and circular economy behavior (SCEB) and circular economy awareness (CEW). The results of the BCFA, which is based on MCMC procedure, are similar to the results based on a rather commonly used MLCFA procedure. The results also confirm that Gen Z knows more about the companies which recycle products than it does about the CE as a concept, while the vast majority is concerned about the future of the planet and is motivated to learn more about the CE through CE and various awareness-raising measures.
KW  - generation Z
KW  - consumer behavior for sustainability
KW  - eco-products
KW  - BCFA
KW  - environmental certification
KW  - Markov chain Monte Carlo
KW  - circular economy
KW  - sustainability-oriented behavior
KW  - generational cohort
KW  - attitude-behavior gap for sustainability
KW  - eco-certification
KW  - Bayesian CFA
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-61222
SN  - 2071-1050
SS  - 2071-1050
U6  - https://doi.org/10.3390/su14052727
DO  - https://doi.org/10.3390/su14052727
VL  - 14
IS  - 5
SP  - 16
S1  - 16
PB  - MDPI
CY  - Basel
ER  -