TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Walther, Michelle
A1  - Jakobi, Timo
A1  - Watson, Steven James
A1  - Stevens, Gunnar
T1  - A systematic literature review about the consumers’ side of fake review detection – Which cues do consumers use to determine the veracity of online user reviews?
JF  - Computers in Human Behavior Reports
N2  - Background
Consumers rely heavily on online user reviews when shopping online and cybercriminals produce fake reviews to manipulate consumer opinion. Much prior research focuses on the automated detection of these fake reviews, which are far from perfect. Therefore, consumers must be able to detect fake reviews on their own. In this study we survey the research examining how consumers detect fake reviews online.
Methods
We conducted a systematic literature review over the research on fake review detection from the consumer-perspective. We included academic literature giving new empirical data. We provide a narrative synthesis comparing the theories, methods and outcomes used across studies to identify how consumers detect fake reviews online.
Results
We found only 15 articles that met our inclusion criteria. We classify the most often used cues identified into five categories which were (1) review characteristics (2) textual characteristics (3) reviewer characteristics (4) seller characteristics and (5) characteristics of the platform where the review is displayed.
Discussion
We find that theory is applied inconsistently across studies and that cues to deception are often identified in isolation without any unifying theoretical framework. Consequently, we discuss how such a theoretical framework could be developed.
KW  - Fake review cues
KW  - User-perspective
KW  - Review scam
KW  - Fake review detection
KW  - Human review fraud detection
KW  - Opinion scam
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-66496
SN  - 2451-9588
SS  - 2451-9588
U6  - https://doi.org/10.1016/j.chbr.2023.100278
DO  - https://doi.org/10.1016/j.chbr.2023.100278
VL  - 10
SP  - 19
S1  - 19
PB  - Elsevier
ER  -