TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Berkholz, Jenny A1 - Esau-Held, Margarita A1 - Boden, Alexander A1 - Stevens, Gunnar A1 - Tolmie, Peter T1 - Becoming an Online Wine Taster: An Ethnographic Study on the Digital Mediation of Taste JF - Proceedings of the ACM on Human-Computer Interaction N2 - There has been a growing interest in taste research in the HCI and CSCW communities. However, the focus is more on stimulating the senses, while the socio-cultural aspects have received less attention. However, individual taste perception is mediated through social interaction and collective negotiation and is not only dependent on physical stimulation. Therefore, we study the digital mediation of taste by drawing on ethnographic research of four online wine tastings and one self-organized event. Hence, we investigated the materials, associated meanings, competences, procedures, and engagements that shaped the performative character of tasting practices. We illustrate how the tastings are built around the taste-making process and how online contexts differ in providing a more diverse and distributed environment. We then explore the implications of our findings for the further mediation of taste as a social and democratized phenomenon through online interaction. KW - democratization KW - multi-sensory KW - Human–Food Interaction KW - Practice Theory KW - Taste KW - ethnography KW - wine SN - 2573-0142 SS - 2573-0142 U6 - https://doi.org/10.1145/3579459 DO - https://doi.org/10.1145/3579459 VL - 7 IS - CSCW1 SP - 1 EP - 26 S1 - 26 PB - Association for Computing Machinery ER -