TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Breuer, Laura Marie
A1  - Fischer, Silvia Berenice
A1  - Terlau, Wiltrud
T1  - Should My Take-Away Packaging Be Reusable? An Empirical Study Of Consumer Behaviour Towards Returnable Food Packaging In Germany
T2  - Deiters, Schiefer (Eds.): Proceedings of the 18 thInternational European Forum on System Dynamics and Innovation in Food Networks, organized by the International Center for Food Chain and Network Research, University of Bonn, Germany, February 12-16, 2024, Garmisch-Partenkirchen, Germany
N2  - Since the new German packaging law 'VerpackG2' came into force in January 2023, German foodservice operators selling food to-go are required to provide reusable packaging alternatives to their single-use plastic food packaging. This change in legislation has led to the emergence of various reusable consumer packaging systems in the German market. Reusable packaging systems have the potential to significantly reduce the negative environmental impact of single-use plastic packaging. However, for these systems to be successful and achieve their desired positive environmental impact, also a comprehensive understanding of consumer behaviour towards these systems is needed. This study extends the Theory of Planned Behaviour (TPB) framework to identify the factors influencing consumers' intentions to use a reusable packaging system for takeaway food in the German foodservice industry. An online survey was developed and 153 valid responses were collected from consumers in Germany. Structural equation modelling revealed that consumers' personal moral norms, attitudes, subjective norms and perceived behavioural control directly influence consumers' intentions to use the reusable packaging system in this study. The results also show that context, motivation and personal moral norms are positively related to consumers' attitudes and that context has a significant positive effect on consumers' perceived behavioural control. Furthermore, the results of the study indicate that despite the high frequency of takeaway food orders in Germany, consumers' use of reusable packaging systems for takeaway food still needs to be improved.
KW  - reuse
KW  - sustainable behaviour
KW  - circular economy
KW  - food industry
KW  - packaging
Y1  - 2024
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-86607
U6  - https://doi.org/10.18461/pfsd.2024.2409
DO  - https://doi.org/10.18461/pfsd.2024.2409
SP  - 95
EP  - 111
S1  - 17
PB  - CentMa GmbH
ER  -