@article{PerenLatzKoenig2002, author = {Franz W. Peren and Rolf M. Latz and Simone K{\"o}nig}, title = {Customer Relationship Management. Ein unverzichtbarer Bestandteil moderner Unternehmensf{\"u}hrung}, series = {ZfAW (Zeitschrift f{\"u}r Automobilwirtschaft)}, volume = {5}, number = {2}, publisher = {FAW-Verlag}, address = {Bamberg}, issn = {1434-1808}, pages = {44 -- 50}, year = {2002}, language = {de} }