TY  - CHAP
U1  - Buchbeitrag
A1  - Munyoki, Justus
T1  - Market Research in Kenya: Azuri Health Ltd
T2  - Boachie-Mensah, Munyoki, Scheuer (Eds.): Handbook of Applied Market Research and Personnel Services at Universities
N2  - This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.
Y1  - 2018
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-43092
SN  - 978-3-96043-065-0
SB  - 978-3-96043-065-0
U6  - https://doi.org/10.18418/978-3-96043-065-0_3
DO  - https://doi.org/10.18418/978-3-96043-065-0_3
SP  - 29
EP  - 42
ER  -