TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Rempel, David
A1  - Wintersperger, Laura
A1  - Schirner, Eva-Maria
A1  - Haase, Julia
T1  - An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya
T2  - Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017
N2  - Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: "(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability." In this study, the niche market of active German "tree-planters" is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored.
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-34291
SN  - 978-3-96043-060-5
SB  - 978-3-96043-060-5
U6  - https://doi.org/10.18418/978-3-96043-060-5_216
DO  - https://doi.org/10.18418/978-3-96043-060-5_216
SP  - 216
EP  - 229
ER  -