@misc{MeyerHirschHameretal.2016,
  author    = {Christian H. Meyer and Darya Hirsch and Martin Hamer and Wiltrud Terlau},
  title     = {Corporate social responsibility under scrutiny - A web content analysis referring to German animal welfare initiatives},
  institution = {Fachbereich Wirtschaftswissenschaften},
  year      = {2016}
}