TY - CHAP U1 - Konferenzveröffentlichung A1 - Pakusch, Christina A1 - Stevens, Gunnar A1 - Bossauer, Paul A1 - Weber, Tobias T1 - The Users' Perspective on Autonomous Driving BT - A Comparative Analysis of Partworth Utilities T2 - Callegari, van Sinderen et al. (Eds.): Proceedings of the 15th International Joint Conference on e-Business and Telecommunications (ICETE 2018). July 26-28, 2018, Porto, Portugal N2 - Digitisation has brought a major upheaval to the mobility sector, and in the future, self-driving cars will probably be one of the transport modes. This study extends transport and user acceptance research by analysing in greater depth how the new modes of autonomous private cars, autonomous carsharing and autonomous taxis fit into the existing traffic mix from today's perspective. It focuses on accounting for relative added value. For this purpose, user preference theory was used as a base for an online survey (n=172) on the relative added value of the new autonomous traffic modes. Results show that users see advantages in the autonomous modes for driving comfort and time utilization whereas, in comparison to conventional cars, in many other areas – especially in terms of driving pleasure and control – they see no advantages or even relative disadvantages. Compared to public transport, the autonomous modes offer added values in almost all characteristics. This analysis at the partwor th level provides a more detailed explanation for user acceptance of automated driving. KW - Partworth Utilities KW - User Acceptance KW - Relative Added Value KW - Travel Mode Choice KW - Self-Driving Cars SN - 978-989-758-319-3 SB - 978-989-758-319-3 U6 - https://doi.org/10.5220/0006843203050312 DO - https://doi.org/10.5220/0006843203050312 VL - 1 SP - 139 EP - 146 PB - SciTePress ER -