@article{Prassler2013,
  author    = {Erwin Prassler},
  title     = {High Tech, Low Sales? We Need a Change!},
  series   = {IEEE Robotics \& Automation Magazine},
  volume    = {20},
  number    = {4},
  publisher = {IEEE},
  issn      = {1070-9932},
  doi       = {10.1109/MRA.2013.2283183},
  pages     = {17 -- 19},
  year      = {2013},
  language  = {en}
}