@incollection{Remy2001, author = {Wolfgang Remy}, title = {Marketingcontrolling im industriellen Anlagengesch{\"a}ft}, series = {Reinecke, Tomczak et al. (Hg.): Handbuch Marketingcontrolling}, isbn = {3-7064-0767-1}, pages = {748 -- 773}, year = {2001}, language = {de} }