@article{PohlWeiber2014,
  author    = {Alexander Pohl and Rolf Weiber},
  title     = {Neue Technologien - neue Marketing-Regeln},
  series   = {wisu (Das Wirtschaftsstudium)},
  volume    = {43},
  number    = {6},
  publisher = {Lange},
  issn      = {0340-3084},
  pages     = {754},
  year      = {2014},
  language  = {de}
}