TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Dressler, Marc
A1  - Paunovic, Ivan
T1  - Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries
JF  - Journal of Open Innovation: Technology, Market, and Complexity
N2  - The article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby contributing to the literature on networked sensing and seizing capabilities in the wine industry 4.0. The research approach is explorative and qualitative drawing on 31 interviews with wine industry 4.0 experts and managers, mostly owners of SMEs: wineries, wine software and wine machinery enterprises. Resulting findings serve as a roadmap for digital transformation of grape harvest process in SME wineries explaining technologies and work roles necessary for DWT (digital workplace transformation), as well as strategic paths of deployment of novel grape harvest technology. Previous research on the wine industry 4.0 has focused on BMI, while this research expands the focus to include a wider concept of technology adoption strategy as well as DWT. The research identifies two types of factors impacting the strategic deployment of grape harvest technology: pull factors, also termed servitization factors, as well as push factors, termed also digital transformation factors.
KW  - push-pull strategies
KW  - networked innovation
KW  - SME innovation
KW  - DWT-digital work transformation
KW  - industry 4.0
KW  - servitization
KW  - family business
SN  - 2199-8531
SS  - 2199-8531
U6  - https://doi.org/10.3390/joitmc7020123
DO  - https://doi.org/10.3390/joitmc7020123
VL  - 7
IS  - 2
PB  - MDPI
CY  - Basel
ER  -