@incollection{Scheuer2018,
  author    = {Udo Scheuer},
  title     = {Introduction},
  series = {Boachie-Mensah, Munyoki, Scheuer (Eds.): Handbook of Applied Market Research and Personnel Services at Universities},
  isbn      = {978-3-96043-065-0},
  doi       = {10.18418/978-3-96043-065-0\_i},
  url       = {https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-43065},
  pages     = {1 -- 5},
  year      = {2018},
  abstract  = {This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.},
  language  = {en}
}