TY  - CHAP
U1  - Buchbeitrag
A1  - Scheuer, Udo
T1  - Introduction
T2  - Boachie-Mensah, Munyoki, Scheuer (Eds.): Handbook of Applied Market Research and Personnel Services at Universities
N2  - This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.
Y1  - 2018
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-43065
SN  - 978-3-96043-065-0
SB  - 978-3-96043-065-0
U6  - https://doi.org/10.18418/978-3-96043-065-0_i
DO  - https://doi.org/10.18418/978-3-96043-065-0_i
SP  - 1
EP  - 5
ER  -