TY - BOOK U1 - Buch ED - Boachie-Mensah, Francis ED - Munyoki, Justus ED - Scheuer, Udo T1 - Handbook of Applied Market Research and Personnel Services at Universities N2 - This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya. Y1 - 2018 UN - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-38674 SN - 978-3-96043-065-0 SB - 978-3-96043-065-0 U6 - https://doi.org/10.18418/978-3-96043-065-0 DO - https://doi.org/10.18418/978-3-96043-065-0 SP - xxiii, 62 S1 - xxiii, 62 ER -