@article{Klein2002,
  author    = {Markus Klein},
  title     = {Strategisches Marketing als F{\"u}hrungskonzept von Verb{\"a}nden},
  series   = {Der Markt},
  volume    = {41},
  number    = {2-3},
  publisher = {Westdeutscher Verlag},
  address   = {K{\"o}ln, Opladen},
  issn      = {0025-3863},
  doi       = {10.1007/bf03032216},
  pages     = {54 -- 63},
  year      = {2002},
  language  = {de}
}