@book{OPUS4-3867,
  title     = {Handbook of Applied Market Research and Personnel Services at Universities},
  editor    = {Francis Boachie-Mensah and Justus Munyoki and Udo Scheuer},
  organization    = {German-African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises},
  isbn      = {978-3-96043-065-0},
  doi       = {10.18418/978-3-96043-065-0},
  url       = {https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-38674},
  pages     = {xxiii, 62},
  year      = {2018},
  abstract  = {This Handbook of Applied Marketing and Personnel Services is part of the project \"German-African University Partnership Platform for the Development of Entrepreneurship and SMEs\", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.},
  language  = {en}
}