@incollection{WarmerWeber2014,
  author    = {Christoph Warmer and S{\"o}ren Weber},
  title     = {True Fruits},
  series = {Warmer, Weber: Mission: Startup},
  isbn      = {978-3-658-06652-9},
  doi       = {10.1007/978-3-658-06653-6\_19},
  pages     = {271 -- 281},
  year      = {2014},
  language  = {de}
}