TY - CPAPER U1 - Konferenzveröffentlichung A1 - Ofori, Daniel T1 - Personal values and electronic waste disposal behaviours among households in Cape Coast Metropolis T2 - Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2020 N2 - The study examined social values that accounted for electronic waste recycling and reuse behaviours. Via a crosscommunity survey of 193 of households in the Cape Coast Metropolis, a correlational design was employed in the study. Partial Least Squares-Structural equation modelling was used to analyse the data. Results from the analysis showed the influence of altruistic values (β = 0.275, p < 0.05) on reuse behaviour. Similarly, environmental awareness (β = 0.213, p<0.05) also showed significant influence on participation in recycling, whereas psychological ownership significantly influenced both reuse (β = 0.319, p < 0.05), and participation in recycling (β = 0.339, p < 0.05), The joint significance of altruistic values, environmental awareness and psychological ownership to explaining recycling participation was 21.3% (R2 = 0.213, p < 0.05) and that of reuse was 24.6% (R2 = 0.246, p < 0.05). The results of the study showed that individuals who are knowledgeable about the state of their environment were more likely to participate in recycling. On the other hand, individuals with altruistic values preferred giving unwanted electronic equipment to others for reuse. Altruistic values are particularly true of collectivist cultural orientation. Psychological ownership was significant in predicting both behaviours, however, the effect size on reuse was moderate. Psychological ownership due to waste aversion and frugality lead consumers to keep, and subsequently give to close relatives in their social network. It was recommended that individuals should be encouraged to patronize formal recycling services. as a way to show concern for the well-being of others by reducing pollution due to improper waste treatment. Again, like in developed economies, second-hand collection systems for unwanted electronic products can be developed, and made convenient for individuals with reusable items, who may be willing to donate or even resell. Y1 - 2021 UN - https://nbn-resolving.org/urn:nbn:de:hbz:1044-opus-53664 SN - 978-3-96043-083-4 SB - 978-3-96043-083-4 U6 - https://doi.org/10.18418/978-3-96043-083-4_44 DO - https://doi.org/10.18418/978-3-96043-083-4_44 SP - 44 EP - 62 S1 - 19 ER -