• This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.

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Document Type:Part of a Book
Author:Udo Scheuer
Parent Title (English):Boachie-Mensah, Munyoki, Scheuer (Eds.): Handbook of Applied Market Research and Personnel Services at Universities
First Page:1
Last Page:5
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2019/01/03
Departments, institutes and facilities:Zentrum für Wissenschafts- und Technologietransfer (ZWT)
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Collectives:Handbook of Applied Market Research and Personnel Services at Universities
Entry in this database:2019/01/03
Licence (German):License LogoCreative Commons - CC BY-NC-SA - Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen 4.0 International