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Scan&Go: Understanding Adoption and Design of Smartphone-based Self-checkout

  • Since stationary self-checkout is widely introduced and well understood, previous research barely examined newer generations of smartphone-based Scan&Go. Especially from a design perspective, we know little about the factors contributing to the adoption of Scan&Go solutions and how design enables consumers to take full advantage of this development rather than being burdened with using complex and unenjoyable systems. To understand the influencing factors and the design from a consumer perspective, we conducted a mixed-methods study where we triangulated data of an online survey with 103 participants and a qualitative study with 20 participants. Based on the results, our study presents a refined and nuanced understanding of technology as well as infrastructure-related factors that influence adoption. Moreover, we present several implications for designing and implementing of Scan&Go in retail environments.

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Document Type:Conference Object
Author:Dennis Lawo, Thomas Neifer, Margarita Esau, Philip Engelbutzeder, Gunnar Stevens
Parent Title (English):Wijnhoven, van Sinderen (Eds.): Proceedings of the 18th International Conference on e-Business, ICE-B 2021, July 7-9, 2021
First Page:183
Last Page:194
Publisher:SciTePress, Science and Technology Publications
Place of publication:Setúbal, Portugal
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2021/07/22
Keyword:Adoption; Mixed-methods; Scan and Go; Self-checkout; Self-service; Shopping Experience
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Institut für Verbraucherinformatik (IVI)
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr
Entry in this database:2021/07/27
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)