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Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries

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Metadaten
Document Type:Article
Language:English
Author:Marc Dreßler, Ivan Paunovic
Parent Title (English):International Journal of Wine Business Research
ISSN:1751-1062
DOI:https://doi.org/10.1108/IJWBR-07-2021-0037
Publisher:Emerald Publishing
Date of first publication:2022/05/17
Publication status:ahead-of-print
Copyright:Copyright © 2022, Emerald Publishing Limited
Funding Information:This research was funded by “Forschungsring des deutschen Weinbaus”, Project IM-GPS.
Keyword:Brand management; Digitalization; Innovation management; Knowledge-based systems; MAXQDA; Multi case analysis
Departments, institutes and facilities:Centrum für Entrepreneurship, Innovation und Mittelstand (CENTIM)
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Entry in this database:2022/05/19