Open Access

Jenny Berkholz, Aniqa Rahman, Gunnar Stevens

• Investigating digital privacy behavior requires consideration of its contextual nuances and the underlying social norms. This study delves into users' joint articulation of such norms by probing their implicit assumptions and "common sense" surrounding privacy conventions. To achieve this, we introduce Privacy Taboo, a card game designed to serve as a playful breaching interview method, fostering discourse on unwritten privacy rules. Through nine interviews involving pairs of participants (n=18), we explore the decision-making and collective negotiation of privacy's vagueness. Our findings demonstrate individuals' ability to articulate their information needs when consenting to fictive data requests, even when contextual cues are limited. By shedding light on the social construction of privacy, this research contributes to a more comprehensive understanding of usable privacy, thereby facilitating the development of democratic privacy frameworks. Moreover, we posit Privacy Taboo as a versatile tool adaptable to diverse domains of application and research.