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Metadaten
Document Type:Article
Language:German
Author:Alexander Pohl, Rolf Weiber
Parent Title (German):wisu (Das Wirtschaftsstudium)
Volume:43
Issue:6
First Page:754
ISSN:0340-3084
Publisher:Lange
Publication year:2014
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Centrum für Entrepreneurship, Innovation und Mittelstand (CENTIM)
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 659 Werbung, Öffentlichkeitsarbeit
Entry in this database:2015/05/13