Open Access

Christoph Schmidt

• Media development cooperation has aimed for decades at enhancing free and independent media in developing countries as well as economies in transition. Within this field of activity, the concept of media viability has gained more and more attention in recent years. This is mainly due to a proposal of UNESCO`s intergovernmental Bureau of the International Programme for the Development of Communication (IPDC). The UNESCO, in partnership with DW Akademie, has drafted a list of indicators that delineate the influencing factors of media viability for media organizations in any given country (UNESCO 2015). As a consequence of the novelty of the media viability concept, the state of scientific research is restricted. It is frequently focused on isolated case studies without providing a scientific basis for comparison. Empirical studies and comparative analyses are limited to certain media sectors such as the print market, as well as for journalism startups and spin-offs in developed economies.