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Business Applicability of Open Source Customer Relationship Management Systems

  • Due to low initial license costs and the high transparency of the software, the impact of open source software on the economy is constantly increasing. Over the last decades the customer relationship management (CRM) has become more and more important. Markets have become highly competitive and the effort involved in retaining or winning back an existent customer is much less than the effort needed to acquire a new customer. Many software based CRM-systems have been developed to support marketing managers managing their customers. This paper will focus on all the CRMsystems published on SourceForge and thereby analyzed the business applicability of open source CRM-systems.

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Metadaten
Document Type:Conference Object
Language:English
Author:Dominic Raimon Markowski, Alexandra Kees
Parent Title (English):49th Hawaii International Conference on System Sciences (HICSS). Koloa, HI, USA, January 5-8, 2016
First Page:4992
Last Page:5000
DOI:https://doi.org/10.1109/HICSS.2016.619
Publisher:IEEE
Publication year:2016
Departments, institutes and facilities:Fachbereich Informatik
Dewey Decimal Classification (DDC):0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Entry in this database:2016/03/03