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Market Research in Kenya: Azuri Health Ltd

  • This case study is based on Azuri Health Ltd, a small company in Kenya that specializes mainly in the manufacture of dried fruit and flours. The company was started in 2010 and currently has 15 employees. It buys fruits, especially mangoes from farmers, processes them and markets them in- and outside of Kenya as dried fruits. This value addition enhances the shelf life of the products which would otherwise spoil within a few days after ripening.

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Document Type:Part of a Book
Author:Justus Munyoki
Parent Title (English):Boachie-Mensah, Munyoki, Scheuer (Eds.): Handbook of Applied Market Research and Personnel Services at Universities
First Page:29
Last Page:42
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2019/01/03
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Collectives:Handbook of Applied Market Research and Personnel Services at Universities
Entry in this database:2019/01/03
Licence (German):License LogoCreative Commons - CC BY-NC-SA - Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen 4.0 International