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An Exploratory study of niche market potential of German tree-planting ecotourists to Kenya

  • Climate change is having drastic effects on various areas of the planet, including extreme impacts on weather and rainfall, in various Sub-Saharan East African countries (Hendrix, C. S., & Glaser, S. M. (2007). The willingness (and need) of a niche market to actively improve the damaged ecosystems in small ways is rising. Weaver and Lawton (2007, p 1170) maintain that ecotourism should satisfy three core criteria: "(1) attractions should be predominantly nature-based; (2) visitor interactions with those attractions should be focused on learning or education, and (3) experience and product management should follow principles and practices associated with ecological, socio-cultural and economic sustainability." In this study, the niche market of active German "tree-planters" is to be defined and the potential willingness to travel to, learn from and invest in the ecosystem through tree-planting, specifically in Kenya, is explored.

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Document Type:Conference Object
Author:David Rempel, Laura Wintersperger, Eva-Maria Schirner, Julia Haase
Parent Title (English):Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017
First Page:216
Last Page:229
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2017/11/28
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Conferences:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Nairobi, Kenya, 19 July 2017
Entry in this database:2017/11/28
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)