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Marketing as a Core Element of Internationalisation

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Metadaten
Document Type:Conference Object
Language:English
Author:Jürgen Bode
Parent Title (English):Smolarczyk (Ed.): Going international. HRK Conference on Internationalisation Strategies
First Page:179
Last Page:198
ISBN:978-3-938738-89-4
Publication year:2010
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 659 Werbung, Öffentlichkeitsarbeit
Entry in this database:2015/04/02