Operational Planning of International Marketing Communication
Document Type: | Conference Object |
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Language: | English |
Author: | Jürgen Bode |
Parent Title (English): | 21st Annual conference of the European Association of International Education (EAIE), Madrid, 18 September 2009 |
Publication year: | 2009 |
Departments, institutes and facilities: | Fachbereich Wirtschaftswissenschaften |
Dewey Decimal Classification (DDC): | 6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 659 Werbung, Öffentlichkeitsarbeit |
Entry in this database: | 2015/08/21 |