Marketing as a Core Element of Internationalisation
Document Type: | Conference Object |
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Language: | English |
Author: | Jürgen Bode |
Parent Title (English): | Smolarczyk (Ed.): Going international. HRK Conference on Internationalisation Strategies |
First Page: | 179 |
Last Page: | 198 |
ISBN: | 978-3-938738-89-4 |
Publication year: | 2010 |
Departments, institutes and facilities: | Fachbereich Wirtschaftswissenschaften |
Dewey Decimal Classification (DDC): | 6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 659 Werbung, Öffentlichkeitsarbeit |
Entry in this database: | 2015/04/02 |