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Enhancing Customer Shopping Experience Through AR Mini-Games

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Metadaten
Document Type:Conference Object
Language:English
Author:Leif Oppermann, Urs Riedlinger, Miriam Schmitz, Yücel Uzun, Constantin Brosda, Christine Syrek, Simone Fühles-Ubach
Parent Title (English):tom Dieck, Jung et al. (Eds.): XR and Metaverse. Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA
Number of pages:13
First Page:16
Last Page:28
ISBN:978-3-031-50558-4
DOI:https://doi.org/10.1007/978-3-031-50559-1_2
Publisher:Springer Nature Switzerland
Place of publication:Cham
Date of first publication:2024/01/23
Copyright:© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
Funding:This work was conducted as a joint project between Fraunhofer FIT, TH Köln, IDiTech, and REWE.
Keyword:Augmented Reality; Empirical studies; Gamification; Mixed Reality; Shopping Experience; User research
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr
Entry in this database:2024/01/25