Enhancing Customer Shopping Experience Through AR Mini-Games
Document Type: | Conference Object |
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Language: | English |
Author: | Leif Oppermann, Urs Riedlinger, Miriam Schmitz, Yücel Uzun, Constantin Brosda, Christine Syrek, Simone Fühles-Ubach |
Parent Title (English): | tom Dieck, Jung et al. (Eds.): XR and Metaverse. Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA |
Number of pages: | 13 |
First Page: | 16 |
Last Page: | 28 |
ISBN: | 978-3-031-50558-4 |
DOI: | https://doi.org/10.1007/978-3-031-50559-1_2 |
Publisher: | Springer Nature Switzerland |
Place of publication: | Cham |
Date of first publication: | 2024/01/23 |
Copyright: | © 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG |
Funding: | This work was conducted as a joint project between Fraunhofer FIT, TH Köln, IDiTech, and REWE. |
Keyword: | Augmented Reality; Empirical studies; Gamification; Mixed Reality; Shopping Experience; User research |
Departments, institutes and facilities: | Fachbereich Wirtschaftswissenschaften |
Dewey Decimal Classification (DDC): | 3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr |
Entry in this database: | 2024/01/25 |