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Intercultural challenges: University – Business Partnerships

  • In today’s business, culture plays a vital role or to a high degree influences the attitude, perception and decision making process of an individual. Culture is an unavoidable state of rules and regulations that defines people’s daily life in a particular environment or society. There are plenty examples of business failures or stagnation or failure of joint ventures, on account of the management's inability to recognize cross-cultural challenges and tackle them appropriately.

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Metadaten
Document Type:Conference Object
Language:English
Author:Marc Ambrock, Kingsley Lawal
Parent Title (English):Bode, Freitag (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2016. Sankt Augustin, Germany, 10-11 November 2016
First Page:79
Last Page:84
ISBN:978-3-96043-042-1
URL:https://pub.h-brs.de/frontdoor/index/index/docId/3199
Date of first publication:2017/08/03
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 658 Allgemeines Management
Conference volumes:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Sankt Augustin, Germany, 10-11 November 2016
Entry in this database:2017/08/09