Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Marc Dressler, Ivan Paunovic |
| Parent Title (English): | International Journal of Wine Business Research |
| Volume: | 31 |
| Issue: | 1 |
| Number of pages: | 19 |
| First Page: | 109 |
| Last Page: | 127 |
| ISSN: | 1751-1062 |
| DOI: | https://doi.org/10.1108/IJWBR-07-2018-0036 |
| Publisher: | Emerald Publishing |
| Date of first publication: | 2019/02/26 |
| Keyword: | Hospitality and wine; Hybrid offering; Offer design; Strategy; Survey research; principal component analysis |
| Dewey Decimal Classification (DDC): | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Entry in this database: | 2023/02/27 |
