Marktsegmentierung in der Praxis
Document Type: | Book (monograph, edited volume) |
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Language: | German |
Author: | Jens Böcker, Werner Ziemen, Katja Butt |
Subtitle (German): | Der Kunde im Fokus |
Parent Title (German): | Edition Praxis. Wissen |
ISBN: | 3-934424-56-2 |
Publisher: | BusinessVillage |
Place of publication: | Göttingen |
Publication year: | 2004 |
Keyword: | Marktsegmentierung |
Departments, institutes and facilities: | Fachbereich Wirtschaftswissenschaften |
Dewey Decimal Classification (DDC): | 3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 381 Handel |
Entry in this database: | 2015/04/02 |