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A Comparison of Fair Trade in Selected European Countries

  • This paper gives an overview of the development of Fair Trade in six European countries: Austria, France, Germany, the Netherlands, Switzerland and the United Kingdom. After the description of the food retail industry and its market structures in these countries, the main European Fair Trade organizations are analyzed regarding their role within the Fair Trade system. The following part deals with the development of Fair Trade sales in general and with respect to the products coffee, tea, bananas, fruit juice and sugar. An overview of the main activities of national Fair Trade organizations, e.g. public relation activities, completes the analysis. This study shows the enormous upswing of Fair Trade during the last decade and the reasons for this development. Nevertheless, it comes to the conclusion that Fair Trade is still far away from being an essential part of the food retail industry in Europe.

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Document Type:Working Paper
Author:Jasmin Baumgartl, Ann-Kathrin Boderius, Manfred Kiy, Wiltrud Terlau, Jana Voth
Parent Title (English):Forum NIL
Number of pages:50
Publisher:Technische Hochschule Köln
Place of publication:Köln
Date of first publication:2014/12/03
Keyword:Nachhaltigkeit im Lebensmittelhandel
Europe; Fair Trade; Sustainability in food retailing
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Internationales Zentrum für Nachhaltige Entwicklung (IZNE)
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 303 Gesellschaftliche Prozesse
3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 381 Handel
Entry in this database:2015/08/21