Intercultural challenges: University – Business Partnerships
- In today’s business, culture plays a vital role or to a high degree influences the attitude, perception and decision making process of an individual. Culture is an unavoidable state of rules and regulations that defines people’s daily life in a particular environment or society. There are plenty examples of business failures or stagnation or failure of joint ventures, on account of the management's inability to recognize cross-cultural challenges and tackle them appropriately.
Document Type: | Conference Object |
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Language: | English |
Author: | Marc Ambrock, Kingsley Lawal |
Parent Title (English): | Bode, Freitag (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2016. Sankt Augustin, Germany, 10-11 November 2016 |
First Page: | 79 |
Last Page: | 84 |
ISBN: | 978-3-96043-042-1 |
URL: | https://pub.h-brs.de/frontdoor/index/index/docId/3199 |
Date of first publication: | 2017/08/03 |
Dewey Decimal Classification (DDC): | 3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften |
6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 658 Allgemeines Management | |
Conference volumes: | Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Sankt Augustin, Germany, 10-11 November 2016 |
Entry in this database: | 2017/08/09 |