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Culture and value trade-offs for successful entrepreneurship in Africa

  • In Africa slowly but steadily a transformation is taking place in the management styles of enterprises. There is a trend towards more precise time management, more precision in dealing with increasingly sophisticated technology, more feedback from the bottom to the top in order to manage the processes properly, more professionalism and independence of the individual worker. This contribution makes two points: first, neither cultures nor the so-called mental states of individuals are ever static, but always on the move. Second, the force of passion and inspiration by which particular cultural values are endorsed in a particular context makes all the difference in their impact. The importance of these two propositions comes to the fore, if the concept of an “economic culture” is taken into consideration. The claim of the authors is that the ongoing cultural transformation can be better understood in the dynamic approach of cultural values as proposed here.

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Document Type:Conference Object
Author:Otto Kroesen, David J. Ndegwah
Parent Title (English):Munyoki, Bode (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa - Conference Proceedings 2017. Nairobi, Kenya, 19. July 2017
First Page:101
Last Page:118
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2017/11/28
Keyword:Entrepreneurship; development; economic culture; intercultural management; values
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Conference volumes:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Nairobi, Kenya, 19 July 2017
Entry in this database:2017/11/28
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)