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The Users' Perspective on Autonomous Driving

  • Digitisation has brought a major upheaval to the mobility sector, and in the future, self-driving cars will probably be one of the transport modes. This study extends transport and user acceptance research by analysing in greater depth how the new modes of autonomous private cars, autonomous carsharing and autonomous taxis fit into the existing traffic mix from today's perspective. It focuses on accounting for relative added value. For this purpose, user preference theory was used as a base for an online survey (n=172) on the relative added value of the new autonomous traffic modes. Results show that users see advantages in the autonomous modes for driving comfort and time utilization whereas, in comparison to conventional cars, in many other areas – especially in terms of driving pleasure and control – they see no advantages or even relative disadvantages. Compared to public transport, the autonomous modes offer added values in almost all characteristics. This analysis at the partwor th level provides a more detailed explanation for user acceptance of automated driving.

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Document Type:Conference Object
Author:Christina Pakusch, Gunnar Stevens, Paul Bossauer, Tobias Weber
Subtitle (English):A Comparative Analysis of Partworth Utilities
Parent Title (English):Callegari, van Sinderen et al. (Eds.): Proceedings of the 15th International Joint Conference on e-Business and Telecommunications (ICETE 2018). July 26-28, 2018, Porto, Portugal
First Page:139
Last Page:146
Date of first publication:2018/08/10
Keyword:Partworth Utilities; Relative Added Value; Self-Driving Cars; Travel Mode Choice; User Acceptance
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Institut für Verbraucherinformatik (IVI)
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr
Entry in this database:2018/08/11