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A Wizard of Oz Study on Passengers' Experiences of a Robo-Taxi Service in Real-Life Settings

  • Autonomous driving enables new mobility concepts such as shared-autonomous services. Although significant re-search has been done on passenger-car interaction, work on passenger interaction with robo-taxis is still rare. In this paper, we tackle the question of how passengers experience robo-taxis as a service in real-life settings to inform the interaction design. We conducted a Wizard of Oz study with an electric vehicle where the driver was hidden from the passenger to simulate the service experience of a robo-taxi. 10 participants had the opportunity to use the simulated shared-autonomous service in real-life situations for one week. By the week's end, 33 rides were completed and recorded on video. Also, we flanked the study conducting interviews before and after with all participants. The findings provided insights into four design themes that could inform the service design of robo-taxis along the different stages including hailing, pick-up, travel, and drop-off.

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Document Type:Conference Object
Author:Johanna Meurer, Christina Pakusch, Gunnar Stevens, Dave Randall, Volker Wulf
Parent Title (English):Wakkary, Andersen et al. (Eds.): DIS 2020. Proceedings of the 2020 ACM on Designing Interactive Systems Conference, July 6–10, 2020, Eindhoven, Netherlands
Number of pages:13
First Page:1365
Last Page:1377
Publisher:Association for Computing Machinery
Place of publication:New York, NY, USA
Date of first publication:2020/07/03
Copyright:© 2020 Copyright is held by the owner/author(s). Publication rights licensed to ACM. Abstracting with credit is permitted.
Keyword:Passengers; Robo-taxi; Service Design; Shared Autonomous Vehicles; Wizard of Oz
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Institut für Verbraucherinformatik (IVI)
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr
Entry in this database:2021/01/06