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Kenya as an East African destination for German Ecotourists

  • In times of climatic or political grievances that affect not only human life worldwide, but also the environment and the economic situation of a country, a change in the way of thinking about tourism is beginning and the sector of ecotourism is also becoming increasingly important in Germany. The applicability of this form of tourism in the East African destination Kenya in the form of a travel package that is both partly unique and can be designed individually describes the subject matter of this elaboration and is illustrated using the example of the charitable organization Mully Children's Family and the related registered tourism company, MCF Africa Safaris. The underlying research aims to determine how to transform the organisation's own tree planting initiative into a niche tourist market and how this must be geared to gain the interest of the German eco-tourist. Based on the evaluation of the research results, there is high potential, which is dedicated to the implementation of a form of travel consisting of the active support of the named charity and its initiative as well as individually selectable holiday activities in the target market Kenya. As a result, there are basic prerequisites, the consideration of which is essential for the successful integration of the so-called niche market tree planting and the branch-specific nature of ecotourism in the Kenyan travel market.

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Document Type:Conference Object
Author:David Rempel, Vanessa Mertl
Subtitle (English):The development from a charitable organization to a niche market using the example of Mully Children's Family
Parent Title (English):Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2020
Number of pages:17
First Page:185
Last Page:201
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2021/04/08
Dewey Decimal Classification (DDC):3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Conference volumes:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Sankt Augustin, Germany, 19–20 February 2020
Entry in this database:2021/04/08
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)