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A Consumer Perspective on Privacy Risk Awareness of Connected Car Data Use

  • New cars are increasingly "connected" by default. Since not having a car is not an option for many people, understanding the privacy implications of driving connected cars and using their data-based services is an even more pressing issue than for expendable consumer products. While risk-based approaches to privacy are well established in law, they have only begun to gain traction in HCI. These approaches are understood not only to increase acceptance but also to help consumers make choices that meet their needs. To the best of our knowledge, perceived risks in the context of connected cars have not been studied before. To address this gap, our study reports on the analysis of a survey with 18 open-ended questions distributed to 1,000 households in a medium-sized German city. Our findings provide qualitative insights into existing attitudes and use cases of connected car features and, most importantly, a list of perceived risks themselves. Taking the perspective of consumers, we argue that these can help inform consumers about data use in connected cars in a user-friendly way. Finally, we show how these risks fit into and extend existing risk taxonomies from other contexts with a stronger social perspective on risks of data use.

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Document Type:Conference Object
Author:Timo Jakobi, Fatemeh Alizadeh, Martin Marburger, Gunnar Stevens
Parent Title (English):Schneegass, Pfleging et al. (Eds.): MuC '21: Mensch und Computer 2021, Ingolstadt, Germany, September 5-8, 2021
Number of pages:9
First Page:294
Last Page:302
Publisher:Association for Computing Machinery
Place of publication:New York, NY, USA
Date of first publication:2021/09/05
Copyright:© 2021 Copyright held by the owner/author(s). Publication rights licensed to ACM. Abstracting with credit is permitted.
Keyword:Connected Car; Privacy Awareness; Risk Perception; Usable Privacy
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Institut für Verbraucherinformatik (IVI)
Dewey Decimal Classification (DDC):0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 005 Computerprogrammierung, Programme, Daten
Entry in this database:2021/09/30