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Negotiating Taste for Digital Depiction: Aligning Individual Concepts of Taste Perception in a Co-Design Process

  • Taste is a complex phenomenon that depends on the individual experience and is a matter of collective negotiation and mediation. On the contrary, it is uncommon to include taste and its many facets in everyday design, particularly online shopping for fresh food products. To realize this unused potential, we conducted two Co-Design workshops. Based on the participants’ results in the workshops, we prototyped and evaluated a click-dummy smart-phone app to explore consumers’ needs for digital taste depiction. We found that emphasizing the natural qualities of food products, external reviews, and personalizing features lead to a reflection on the individual taste experience. The self-reflection through our design enables consumers to develop their taste competencies and thus strengthen their autonomy in decision-making. Ultimately, exploring taste as a social experience adds to a broader understanding of taste beyond a sensory phenomenon.

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Document Type:Conference Object
Author:Jenny Berkholz, Margarita Esau-Held, Gunnar Stevens
Parent Title (English):Mühlhäuser, Reuter et al. (Hg.) MuC '22: Proceedings of Mensch und Computer 2022
Number of pages:10
First Page:137
Last Page:146
Publisher:Association for Computing Machinery
Place of publication:New York, NY, United States
Date of first publication:2022/09/15
Copyright:© 2022 Copyright held by the owner/author(s). Publication rights licensed to ACM. Abstracting with credit is permitted.
Keyword:Human-Food-Interaction; Negotiation of Taste; Taste; User-Centered Design; co-design; prototyping
Departments, institutes and facilities:Fachbereich Wirtschaftswissenschaften
Institut für Verbraucherinformatik (IVI)
Dewey Decimal Classification (DDC):0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 006 Spezielle Computerverfahren
Entry in this database:2022/10/05