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Key Success Factors for Promoting Business to Business Collaboration between enterprises from Africa and the Global North

  • The dawn of the 21st Century has witnessed a tremendous increase in trade pacts among nations, resulting in renewed hopes for sustainable enterprise development in emerging economies worldwide. Ghana and other sub- Saharan African (SSA) countries have signed onto several North-South and South-South free trade agreements with the hope of strengthening their presence in the international trade arena, and to promote economic growth in SSA. For over two decades, however, very little has changed, and many have dashed their high hopes as enterprises continue to struggle in SSA. Not even the African Continental Free Trade Agreement (AfCFTA) could renew the hopes of sceptics. Several studies opined that enterprises in SSA could improve their domestic and international competitiveness by establishing mutually beneficial partnerships with their counterparts from the Global North and South. This study delved into the issues that affect North-South and South-South business collaborations and recommends key success factors that could help promote mutually beneficial cross-border business partnerships. The research includes both literature and empirical information on the key success factors of business partnerships between African enterprises as well as between African enterprises and firms from the Global North. We approached the study qualitatively using a phenomenological research design. Research participants included important stakeholders in Africa and Europe's international trade and sustainable enterprise development ecosystem. The study identified several challenges with the current business collaborations and recommended new ways of making such partnerships more beneficial.

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Document Type:Conference Object
Author:Phanuel Wunu, Simon Züfle
Parent Title (English):Bode, Umuerri (Eds.): Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2022
Number of pages:18
First Page:6
Last Page:23
Publishing Institution:Hochschule Bonn-Rhein-Sieg
Date of first publication:2023/06/29
Dewey Decimal Classification (DDC):6 Technik, Medizin, angewandte Wissenschaften / 65 Management, Öffentlichkeitsarbeit / 650 Management und unterstützende Tätigkeiten
Conference volumes:Universities, Entrepreneurship and Enterprise Development in Africa / Universities, Entrepreneurship and Enterprise Development in Africa, Sankt Augustin, Germany, 8 - 9 September 2022
Entry in this database:2023/06/29
Licence (Multiple languages):License LogoIn Copyright (Urheberrechtsschutz)